Digipak analysis

Above is a digipak from Katy Perry, as you can see firstly it is very sexy, putting these types of pictures on a digipak will mean that it would make people go and buy it, this is because it is a exclusive to this media text, there is nowhere else you could get the pictures.
Due to the genre, which is pop and the Katy is a singer songwriter but mainstream, she has gone with very bright vibrant colors this is trying to reflect her personality, this candy theme and dreams suggests to us that she and therefore her product is out of this world.
Her eye line is staring right at us, with the kind of look which is like i want you. This is effective as she is already seen as a sex symbol and this makes us feel like she wants us.
To make everything official there are the must haves, like the small print and the record labels, these remind us that this wasnt just for us and there are millions of men out there thinking the same.
There is a exclusive content label which tells us that if we buy this product we will have something that you could not get any other way.
The discs are designed to look like sweets and donuts, this is to try and fit in with the rest of the pak and to make it look scrum diddly umpshous.
The pictures she has used and the props within suggest that she is in a dream world, and the way in which everything is set up is that she is trying to invite us to this world of hers. You can tell its a dream worlds as she is laying in clouds and she has HUGE cake.
The sex appeal for this is huge, she is pretty much half naked and she looks like she begging me to go join her, the other picture is her in a fairy costumes which could suggest that she would make all our dreams come true.