Monday 3 October 2011

Digipack/Magazine advert Codes and Conventions

A digipack is an original version of a normal music album package. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD. Because such packaging is less resistant to scratch than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
http://en.wikipedia.org/wiki/Digipak(where all the information for the digipack was found)
The conventions of digipacks are that there must be images that represent the theme of the album. Also on most front covers on digipacks their must be traditional trademark sign of the artist or just a picture of the artist. There is also a continuous theme throughout the whole digipack in terms of theme and colour.

Front
The front has a picture of the artist along with the name of the album and the artist. For example this can be seen in the front cover of the oasis album.
First compartment
Where it holds the disk which includes all the songs.
Second compartment
Another holder for a CD, however this one will be for a music video, or a mini movie on how they made this movie etc.

Back
This is where the tracks are listed and numbered.
Digipack Magazine advert,Digipack front cover,Magazine adverts are usually just the front covers of the digipack in a poster with messages underneath it saying when the album is out for release and the ratings certain artists and news papers gave the music album, these are the conventions for digipack magazine adverts. This can be seen in the killers magazine advert where it’s the same as the CD front cover with the addition of the release date. Digipack magazine adverts function is to make audiences aware that the artist has a music album coming up and is basically trying to persuade the audience to buy the album

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