Ideal Audience member

For the purpose of this post i am going to call my ideal audience member Max.


Max would be a snappy dressing popular kid within in group of friends, he most likely going to be around the age of 19 and would have just started at uni, we think he would be doing something quite cultural, he would be studying English. He will know pretty much everything that a normal teenager would, but would know more. He would be the type of person people would go to for the latest trends. He will dress in all the new trends, and will always be trying to keep up to date. This would make him the first to get things in his group of friends, which would make others be envious of him, and make him someone that people could copy. But at the same time, it would look like he didn't really take much notice of what he wore, which would give him the rugged look.
His knowledge of the music industry would be deep, and he would know all the bands that most other people wouldn't. So in this case he would know Lewis Mokler.

He would be going to small gigs with all small named artists and would make it a regular thing, making sure that he was up to date with everything, and he would play the new artists hes friends didn't know in his car to make him seem a little more educated that he is.

I dont think he and his family would have alot of money, so that is why he got into indie music as he cant afford to go to the big gigs, so he has to make do with the small local gigs.