Monday 19 September 2011

Audience research

Looking at the Hope and Social's website they have links to twitter which means people can leave comments, and also they have a slide show of official magazines and newspapers reviews.



These are reviews that i found on there website, so of course they will only put up what they want people to see, but the fact that these big names are taking notice of this relatively small band is impressive. 

I also went and looked on Youtube for comments left by people that have no vested interest posting nice comments.







































These in many ways are better than the official comments that are on there web-site, this is because people have had to go to the effort to leave these comments, and its also mostly done by the people that they are targeting. Also Hope and Social are not able to pick and chose what they want they want people to see on Youtube.

These are useful as it shows us what the world thinks of this artist, as these are not selected by the artists PR team, and they are useful for us when it come to planning our video as we can take the good points which are spoken about about the video, and then we can see the points that people did not like and then try to improve apon them.

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