Audience research results

This audience research enabled us to see what our target market want to see from our production, we found out that people do care more than we thought about the name of songs, we found that people were not really interested when it came our name. 

We also found out where it would be best to go to if we wanted some feedback on our work, the top sites were facebook and youtube.

We also found out that people are very interesting in other artists in our genre, this is good news that people are very interested in it but means it would be harder for us to enter our artist into the market as there will be more competition.

We found out that our target audience has plenty of disposable income which means that they will be able to buy our products, one limitation of our audience research is that we only did it from our friendship group which means that the age range we asked our questions to was narrow, this means that it will be hard to work out what older people would want to listen and what they would want to see from a artist like ours. 

Ideal Audience member

For the purpose of this post i am going to call my ideal audience member Max.


Max would be a snappy dressing popular kid within in group of friends, he most likely going to be around the age of 19 and would have just started at uni, we think he would be doing something quite cultural, he would be studying English. He will know pretty much everything that a normal teenager would, but would know more. He would be the type of person people would go to for the latest trends. He will dress in all the new trends, and will always be trying to keep up to date. This would make him the first to get things in his group of friends, which would make others be envious of him, and make him someone that people could copy. But at the same time, it would look like he didn't really take much notice of what he wore, which would give him the rugged look.
His knowledge of the music industry would be deep, and he would know all the bands that most other people wouldn't. So in this case he would know Lewis Mokler.

He would be going to small gigs with all small named artists and would make it a regular thing, making sure that he was up to date with everything, and he would play the new artists hes friends didn't know in his car to make him seem a little more educated that he is.

I dont think he and his family would have alot of money, so that is why he got into indie music as he cant afford to go to the big gigs, so he has to make do with the small local gigs.

Indie scene

Indie artist are known for being critically more successful rather than chart successful, this is because they appeal to a more niche audience, this means that most people wont hear there songs, which means that they will reply on winning awards. The big names in the music industry are Q magazine and NME....
Recently there has become a blur between pop and indie, now known as indie-pop, this is because indie artists are now getting main stream but they are still winning awards.
Also what has helped the blur has been radio 1 and 4music coming along and doing this like acts unsigned and giving unknown artists the chance to perform in large festivals.

Audience research plan

In the near future, once our group has come to agreement on the song we are going to use for our video, i will be  using various means to measure what our audience wants to see, and also, what they expect to see, which i think are 2 very different things. What they expect to see is what they already associated with the genre, which means they are able to create links with the song, and what they want to see, is something that hasn't really been done, which they would want to see the genre evolve into, if there is a reoccurring theme within our audience that we survey we will try to implement this into our video, and then in our post market research i strongly think the feedback will be that they were able to identify with the areas that they felt they had a part in coming up with ideas and themes.

I will be using a few different ways to research into what my audience wants to see, and they are; Using surveymonkey, which is a online survey site, printed surveys, and then also sample testing/focus groups using the music we plan to plan to use, with questions, and then already done indie rock videos and what they like and didn't like about those video's.

Audience research

Looking at the Hope and Social's website they have links to twitter which means people can leave comments, and also they have a slide show of official magazines and newspapers reviews.

These are reviews that i found on there website, so of course they will only put up what they want people to see, but the fact that these big names are taking notice of this relatively small band is impressive. 

I also went and looked on Youtube for comments left by people that have no vested interest posting nice comments.

These in many ways are better than the official comments that are on there web-site, this is because people have had to go to the effort to leave these comments, and its also mostly done by the people that they are targeting. Also Hope and Social are not able to pick and chose what they want they want people to see on Youtube.

These are useful as it shows us what the world thinks of this artist, as these are not selected by the artists PR team, and they are useful for us when it come to planning our video as we can take the good points which are spoken about about the video, and then we can see the points that people did not like and then try to improve apon them.

prezi - camera

Camera Conventions on Prezi

In this prezi i explore the types of camera shots and transitions used in music videos and how and why they are used.